Officina Profumo Farmaceutica Santa Maria Novella - Since 1221

Officina Profumo-Farmaceutica di Santa Maria Novella Florence

Via de' Tornabuoni 71 R

50123 Florence

Store hours

Currently closed. Opens tomorrow at 10:00

Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Tuesday
10:00-19:30

Your boutique

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

رياض البارقي

Really amazing ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Shai Emanuel Yamin

I had a wonderful experience at this perfumery in Florence. Giacomo was extremely kind, knowledgeable, and passionate about perfume. He took the time to listen to my tastes and guided me through my selection with great professionalism, without ever rushing me. His advice was perfect, and you could really tell how much he cares about giving his customers a special experience. If you pass by this shop, ask for Giacomo. Excellent service and great expertise. Highly recommended! 💙

Tyler Yeager

Customer service was excellent. The staff were friendly and knowledgeable.

Bacca

Smells great

Stella Santore

Carolina was so helpful to my entire family and helped us all get our signature scent. Her service was unmatched and it was a great point in our trip! GRAZIE MILE Carolina!

Sugar Lemon

Very interesting to visit and see quality of Italian fragrances. Loved it

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.